social media strategist: create, plan and execute daily social media content across taaf owned social media platforms. collaborate on social campaigns and elevate partner programs. create monthly metrics reporting and implement insights gleaned for future strategy.
social media audience strategist: oversaw all social + branded content development and production across motherly’s socials. ideated new formats to keep engagement high across video, editorial, and commerce content.
audience development editor: covered breaking news and owned story packaging for the bloomberg green vertical. within in a year, bloomberg green’s follower count grew from 67k to 132k.
social media fellow: packaged and distributed new stories on social channels to 200 million followers. sent breaking news browser and app push alerts to over 900,000 subscribers.